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DR. BROWN’S BABY BOTTLE EARNS COVETED 2008 AMBY AWARD

Dr. Brown’s is Only Bottle to be Recognized by American Baby Readers

ST. LOUIS, MO - Handi-Craft Company, the makers of Dr. Brown’s Natural Flow products, has been awarded a 2008 AMBY Award for the Dr. Brown’s Natural Flow baby bottle, making it the only bottle to be deemed by American Baby readers as an "American Baby Best of the Year" product. This is the fifth year in a row that the Dr. Brown’s bottle has received the AMBY Award.

Thousands of parents write in their votes for the baby products that they "cannot live without." The votes are tallied over several weeks, and Dr. Brown’s is consistently not only the favorite baby bottle, but also one of only 15 baby products recognized.

"Parents have come to rely on Dr. Brown’s bottles for the unique internal vent system that helps reduce feeding problems like colic, spit-up, burping and gas," says Carolyn Hentschell, president of Handi-Craft Company. "We hear from a lot of moms that they can’t live without Dr. Brown’s baby bottles."

The unique design of the bottle allows air to enter through the nipple collar, without being incorporated into the breast milk or formula. In addition, the unique positive pressure design of all Dr. Brown’s plastic and glass bottles eliminates the vacuum and the air bubbles found in most baby bottles. This elimination of negative pressure helps to reduce build up of fluid in baby’s ear. The positive-pressure design also closely mimics breastfeeding and is ideal for breast milk and formula alike.

About Handi-Craft
The Handi-Craft Company is dedicated to providing innovative, best-in-class products for mom and baby. Dr. Brown’s Natural Flow products are widely recognized for their technology and function. Most Dr. Brown’s Natural Flow products are available at Babies R Us, Toys R Us, Target, Wal-Mart and other baby specialty, pharmacy and online retailers nationwide. For more information, visit www.handi-craft.com.

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